Account Deletion Policy
Last updated: March 2026

How to Request Account Deletion
For Parents / Families

• Email support@gofathom.app with the subject line “Account Deletion Request” or use the Delete Account button from within the My Profile section of the mobile app.

• Include your registered email address and the names of all players in your family account

• We may ask for additional verification to confirm your identity

• Account deletion requests are processed within 7 business days

For Coaches

• Contact your organisation administrator first, as coach accounts are managed at the organisational level

• If needed, email team@gofathom.app with your request

• Important: deleting your coach account does not delete any feedback posts or content you have created

For Parent / Family Account Deletion

Immediate Actions (Within 7 Days):

• Your account and all player profiles are marked as deleted in our system

• All data becomes immediately invisible to coaches, organisations, and other users

• You can no longer access the platform or receive notifications

• Your data is removed from all active feeds and searches

Data Retention

Following deletion, your personally identifiable data is retained for 6 months. This window exists to allow you to recover your account and access your coaching timeline should you or your family wish to rejoin GoFathom.

After 6 months, all personal data is irreversibly anonymised at the database level. Once anonymised, the data is no longer personal data under UK GDPR. At this point:

• Player and family names are replaced with generic identifiers (e.g. “Player A”, “Family B”)

• Right to Erasure provisions no longer apply, as no personal data remains

• Any aggregate or anonymised records are retained solely for safeguarding audit capability and service improvement

Where a Right to Erasure request is received before the 6-month window closes, GoFathom will action this within 30 days in line with Article 17 UK GDPR.

Safeguarding Records

Any records relating to a safeguarding concern are handled outside the standard deletion lifecycle entirely. These records carry distinct retention obligations under UK child protection guidance and are not subject to the 6-month anonymisation process. Access to such records is restricted to authorised GoFathom administrators for legitimate safeguarding purposes only.

For Coach Account Deletion

What gets deleted:

• Your coach profile and login access

• Your ability to create new posts or feedback

• Your administrative access to groups and organisations

What remains:

• All feedback posts and content you created remain on player feeds

• Bowling session records you logged stay intact

• Your name remains visible as the author of existing content, preserving the attribution and credibility of coaching feedback

Coaching content remains because feedback posted to a player’s feed belongs to the family, not the coach. It forms part of the player’s development record and removing it would damage the continuity and integrity of that record.

Data Anonymisation

After 6 months (deleted family accounts only):

• Player and family names are anonymised and replaced with generic identifiers

• Content of posts and feedback is preserved in anonymised form

• Dates, coaching observations, and session records are retained in anonymised form

Coach names on existing posts are not anonymised, as parents retain the right to see who provided each piece of feedback.

Data Ownership

• Parents and families own all content on their child’s feed

• Coaches contribute to the feed but do not own the content

• Feedback posts belong to the receiving family

• Bowling session records belong to the player’s development history

• Administrative data (group management etc.) is organisational data

Your Rights

Under UK GDPR you have the following rights in relation to your personal data:

• Right to be informed about how your data is processed

• Right of access to request what data we hold (before deletion)

• Right to rectification of incorrect data (before deletion)

• Right to erasure — please refer to the Data Retention section above

• Right to complain to the Information Commissioner’s Office (ICO) at ico.org.uk

Important Notes

Family Accounts

• If one parent requests deletion, it affects the entire family account

• All children’s profiles and data will be deleted

• Both parents should agree to account deletion before a request is submitted

Coach Departures

• When coaches leave organisations, their historical contributions remain part of the player record

• Player development records stay complete and uninterrupted

• New coaches can see the full history of player feedback

Organisational Records

• Some anonymised statistical data may be retained for legitimate organisational reporting

• This includes aggregate data such as “number of players coached” and contains no personal identifiers

Changes to This Policy

We reserve the right to update this Account Deletion Policy at any time. Any changes will be posted on this page and the effective date updated accordingly. We encourage you to review this policy periodically.

Contact Us

For any questions about account deletion or this policy:

• Email: team@gofathom.app

• Subject: Account Deletion Query

• Response time: within 48 hours