Articles
Ideas for coaching beyond the session.
Coaching ideas, player development and the technology behind better feedback.
Latest · 16 February 2026 · 7 min read
Traditional Coaching vs AI Coaching: Effectiveness and Outcomes
AI coaching tools promise instant feedback and round-the-clock availability. Human coaches offer something harder to measure: real relationships, emotional support, and the ability to adapt in the moment.
Read the article →16 February 2026 · 9 min read
How AI Analyses Video: Technology, Tools, and Techniques
Video footage piles up faster than anyone can watch it. Training sessions, matches, lessons, hours of content that could be useful, but only if someone has time to review it all manually.
2 February 2026 · 8 min read
The Psychological Effects of Missing Personalised Coaching Feedback
A young player finishes training, packs up their kit, and heads home without a single word from their coach about how they did. When athletes don't receive individual feedback, they lose more than technical guidance: they lose confidence, motivation, and eventually their connection to the sport.
24 January 2026 · 9 min read
Understanding the County Cricket Talent Pathway
The county cricket talent pathway is the formal system used across England and Wales to identify promising young cricketers and develop them from grassroots level through to professional contracts. Run by each of the 18 first-class counties under ECB guidelines, it typically spans ages U10 to U18.
10 January 2026 · 9 min read
How to Build Better Coach Athlete Communication in 2026
Most coaching feedback disappears within hours. A coach says something useful on the sideline, the player nods, and by the time they get home, the detail is gone. The feedback was good, it just didn't stick.