“Before GoFathom, player development was spread across emails, WhatsApp group chats and Google Drive folders. It was labour-intensive and not easy for anyone involved. We're pretty switched on with testing and monitoring, especially in our academy, but goal setting and tracking progress across bits of paper and message threads wasn't easy. GoFathom brought it all into one place.”
Centurion Community Cricket

How an academy and coaching business moved player development out of emails, WhatsApp groups and Drive folders, and into one place.
Before GoFathom, player development was spread across emails, WhatsApp groups and Google Drive folders. Now notes, videos and assessments go straight into the app, so I'm no longer chasing feedback or writing long emails to parents. Voice notes have been revolutionary. Recording a player summing up a 1-2-1 in their own words, then comparing it with the session footage, makes the key points stick and gets both player and parent bought in. For academies, clubs and 1-2-1 coaches alike, it's an amazing tool that improves the coaching experience for everyone involved.”
David DigbyDirector/Coach, Centurion Community Cricket“As a business and as a team of coaches, we're always looking for ways to improve and innovate what we do. As soon as we heard what GoFathom was trying to do, we knew straight away we wanted in. We needed a way to manage parent and player communication while bringing together coaching notes, images and videos from multiple coaches. GoFathom was exactly what we needed.”
The impact
“The moment I really saw GoFathom make a difference was the first time I used its voice notes to capture a wrap-up after a 1-2-1. Recording the player and me going over the session they'd just had was revolutionary. The player and their parents can hear the player summing up the session in their own words, then compare it with the video footage. It really helps the key points stick, and both player and parent buy into the changes we're working on.”
“GoFathom has changed how I work with my coaches. Honestly, I talk to everyone less! All I need to do is check they've left their notes. I'm no longer chasing them up, combining notes into player feedback or working across multiple platforms. With GoFathom, it's all just there in the app.”
“GoFathom has changed how we communicate with parents. I don't need to send long feedback emails or share things through group chats anymore. With GoFathom it's all done quickly and simply, and everyone gets access to what they need in a safe and secure way.”
“Gary and the team are building new features for us all the time, but if I had to pick the one that's made the most impact so far, it's adding our assessments to GoFathom. We fill in results as we go, directly in the app, and publish them with the press of a few buttons. It saves me hours of typing up handwritten notes and generating PDF reports to email out.”
Who it's for
- Academies & coaching companies
“I'd recommend GoFathom to academies and coaching companies like ours. They'd get a lot out of it. We work with clubs and schools as well as individuals and our academy players, so having all that player feedback in one place is great.”
- Clubs
“Clubs should definitely look at GoFathom. We encourage our partner clubs to use it to track player development and add feedback on matches and coaching sessions. That matters most when the coach doesn't see the matches and the match managers don't see the training, which is often the case.”
- 1-2-1 coaches
“For coaches who do lots of 1-2-1s, GoFathom is a great way to communicate with players and parents and keep videos and notes together. Across the board, it's an amazing tool that improves the coaching experience for everyone involved.”
