“Before GoFathom, only older players on our EPP and Academy programmes had individual development plans, with regular appraisal and feedback calls linked to goal setting. Everyone in our County Age Group Programme had an end-of-season feedback call, plus informal verbal feedback during winter coaching sessions and over the summer.”
Warwickshire County Cricket Club
How a county pathway programme moved from twice-yearly written reports to regular, two-way feedback across the season.
Where coaches have applied it consistently, it has promoted two-way conversation and given players and multiple coaches a feed to track development over time, with interaction outside the session. Most feedback has been technical so far, but there have also been celebration posts to reinforce players' confidence through the summer.”
“Feedback had always been a continuous point of contention amongst Pathway staff: when to deliver it, in which format, how often, and what impact it has on a player's development journey. It had been delivered in writing at key points, at the end of winter and the end of summer. We chose GoFathom to explore quick and easy ways to give more regular feedback and have a greater impact on players across the season.”
The impact
“We're still on the journey of fully embedding GoFathom into our daily practice, but it has already made feedback more transparent between coach, player and parent. It has also let players take their work-ons into different environments with external coaches.”
“The feature that's made the most impact is the ability to share different types of feedback to suit each coach's preferred style: text, voice notes, photos or video. That also helps with players' different learning styles.”
“We're now looking to use GoFathom's internal notes for our Winter Observation process, to streamline feedback for unsuccessful applicants and keep our language consistent with our Coaching Framework.”
Who it's for
I'd recommend GoFathom to any professional or recreational sports club looking to embed feedback and a two-way process with their players and coaching staff.”
