📱 The coaching feedback app trusted by county pathways and schools
Your atheletes forget 70% of what you say by tomorrow.
GoFathom is a mobile app for coaches, players and parents. Send feedback as text, voice notes, photos or video directly to families in 30 seconds. So the brilliant things you say actually stick.
Kings High Warwick
Founding School Partner
County Pathways
Active Founding Partners
iOS & Android
Available on App Store & Google Play
UK-based
GDPR & safeguarding built-in
"Dead easy. I could pull up exactly what had been worked on and pick up seamlessly where the other coach left off."
County Pathway Coach, GoFathom Early Adopter
HOW IT WORKS
Three steps. Zero admin.
GoFathom fits around the way coaches already work. No extra device, no new habit to build. Just 30 seconds after a session.
1
Coach posts feedback
After a session, open the GoFathom app on your phone. Type a note, record a voice memo, add a photo or video. Sent to the family in 30 seconds. Your style, your choice.
2
Family receives it instantly
Parents get an instant notification on their phone. Players aged 13+ have their own app view. They open the timeline, see exactly what was worked on, what to practise, and what the coach is proud of. No filtering through a tired 10-year-old.
3
Progress builds over time
A full timeline of coaching feedback, searchable and visible to every coach involved with the player. No starting from scratch. No forgotten conversations. Real continuity.
THE FORGETTING PROBLEM
You coach for 60 minutes. 54 of them disappear.
Ebbinghaus showed it in 1885. Without reinforcement, players forget up to 70% of new information within 24 hours. The player gets in the car, mum asks how training was. "Fine." Your 60 minutes of brilliant, specific, tailored coaching became two words.
And it's not just the player forgetting. A 2011 study found coaches couldn't accurately recall their own feedback within an hour of giving it. You can't improve on what nobody remembers.
70%
of new information forgotten within 24 hours without reinforcement (Ebbinghaus, 1885)
0.26
correlation between coach recall and player recall of the same session, essentially like two different conversations (Millar et al., 2011)
"They said they'd need to refresh themselves about my son. After months of training." Gary, GoFathom founder
WHO IT'S FOR
Built for every level of youth sport
🏫
Schools
Multi-sport. Safeguarding-first. GDPR-compliant. Differentiate your school by turning coaching conversations into visible, permanent development records. Built to sit alongside academic reporting, not replicate it.
🏏
County Pathways
Feedback visible across all coaches. Player continuity when coaches change. Bowling load tracking. Safeguarding reports. Everything a time-poor pathway needs to give more players better feedback, more often.
🎯
Private Coaches & Academies
Stand out from coaches who just talk. A visible record of every session shows parents exactly what their investment is delivering. GoFathom turns your expertise into something families can see, revisit, and share.
⚽
Grassroots Clubs
Give every young player the same access to quality feedback as those in elite programmes. Volunteer coach? Stretched thin? GoFathom makes 30-second feedback viable for anyone, at any level.
WHAT COACHES AND PARENTS SAY
⭐⭐⭐⭐⭐
"The players themselves are enthusiastic about the platform. It gives them something to look back on and be proud of. That's rare."
Chris Stockdale
Impact Elite Cricket Coaching
⭐⭐⭐⭐⭐
"My parent queries have dropped since using GoFathom. They see what's happening. They stop worrying. That alone is worth it."
Academy Coach
County Pathway Partner
⭐⭐⭐⭐⭐
"It's easy to use. It's fast. It's safe. The developers are constantly coming up with new ways to speed up and improve the feedback process. I would definitely recommend it — and not just for cricket."
WillStrauss76
App Store, 5 stars, May 2026
Your coaching is too good to be forgotten.
Start for free. No credit card. No per-player fees. Just feedback that sticks.
UK-based. GDPR compliant. Safeguarding built in.
GoFathom Ltd is a UK company based in Worthing, West Sussex.
For Organisations
GoFathom Ltd © 2026. All Rights Reserved.
Be the next hero